Every body of work contains a version of itself that nobody sees: the images taken before the right one was found, the brief as it was written before the space changed it, the cover that almost was. This volume is about those invisible decisions. Not the photographs that survived the edit, but the editing itself.

The strongest image in a study is not always the right one to show first.
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A brief describes what a client wants. It rarely describes what they need.
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Every study contains a photograph that was never going to make it.
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The first visit produces the photographs you expected. The second produces the study.
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A caption does not describe a photograph. It directs the way the photograph is read.
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The cover has to make the case for the publication before the reader has opened it.
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