Six more on the parts of a place that rarely make it into the brief: the hour a photograph was made rather than where, the shelf beneath the product, the spine a publication has that a portfolio never will, the room once the last guest has gone home, the wait nobody photographs, and the knowledge a concierge carries and never states.

Ask what time a photograph was made, not where.
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The shelf a bottle sits on has already made an argument.
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One is scrolled past. The other has a spine.
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The truest test of a room is the hour nobody was meant to see.
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The minutes before an event begins are the ones nobody thinks to keep.
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The best service is the kind a guest never notices being given.
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